What is the primary purpose of strategic planning?

• A. To make sure the organization is doing the right things now and in the future
• B. Defines the business the organization is in or should be in
• C. Provides a framework for day-to-day decisions
• D. Determines how resources will be utilized

Answer: (A)

Strategic planning is about choosing the path that keeps the organization relevant and successful over time. It asks what to focus on now and what direction to pursue in the future, so decisions, investments, and initiatives are aligned with long-term goals. By clarifying mission, priorities, and where to concentrate effort, it guides how resources and capabilities are directed to the most impactful areas.

While defining the business scope, providing day-to-day decision frameworks, or determining resource use are related aspects, none capture the core aim as directly as ensuring the organization is doing the right things now and in the future.