In strategic planning, where can goals be set?

• A. Could be at the company, departmental, and/or program level
• B. Must be at company level only
• C. Must be short-term only
• D. Must be financial targets only

Answer: (A)

Goals in strategic planning can be set at multiple levels within an organization: company-wide, department-level, and program-level. This structure lets broad ambitions be translated into specific, actionable objectives at each scope while keeping everything aligned with the overall strategy. Cascading goals helps each unit understand its role and how progress will be measured, whether the focus is across the entire company or within a particular program. Because of this, goals aren’t limited to a single level; they can be at the company, departmental, and/or program level. They also aren’t restricted to short-term timelines or to financial targets, since strategic goals often include non-financial areas like customer experience, process improvements, or learning and growth.